Ads and sports: Stereotypical Scenes

Abstract

The advertisements of sports are far from being able to reflect the changing realities of sports or physical activities in a country such as France. The purpose is to test the proposition that the gender relationships portrayed in specific sport advertisements perpetuate traditional and sexist stereotypes, are far from egalitarian shared social representations, and far from egalitarian social and professional activities.

Product Description

Informations complémentaires

ouvrage

Psychology of stereotype, Psychology of Emotions, Motivations and Action

directeur-douvrage

auteur

annee

colloque

organisateur

ESA (European Sociology Association)

lieux

site-internet

http://www.europeansociology.org/

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